About Jay Forden
Leadership under sustained pressure demands clarity, composure and sound decision making.
I am a Leadership Performance Coach and the founder of Kidda Body & Mind. For more than 25 years I worked in senior commercial leadership roles where expectations were constant and responsibility sat at senior leadership level. Leading teams, shaping strategy and delivering results in demanding environments taught me a defining principle:
Clear thinking is a leader's greatest asset. Pressure is its greatest threat.
Based in Leicestershire, I help leaders and organisations strengthen performance under pressure through The Reset Loop®, a practical framework designed to improve clarity, decision making and resilience when the stakes are high.
Commercial Leadership and Lived Resilience
Resilience is not a wellbeing concept. It is a performance requirement.
My career spans more than 25 years in senior commercial leadership roles across PepsiCo, Office Depot, Topps Tiles, RM Education and EMT Healthcare.
I have led commercial strategy, procurement, category management, negotiations, operational performance and leadership teams in environments where results mattered and pressure was constant. This background allows me to understand the complex, high-stakes environments unique to corporate responsibility.
Alongside my commercial career, I also navigated a serious long-term autoimmune condition, Ankylosing Spondylitis, which tested resilience well beyond the workplace. Together, these experiences shaped my understanding of how sustained pressure affects clarity, confidence, decision making and performance.
This intersection of high-stakes corporate execution and physical resilience led directly to the creation of my trademarked framework, The Reset Loop®. It underpins my individual coaching, leadership workshops, diagnostics, and my book, RESET: The Practical Guide to Clarity, Confidence & Control.
If you are looking to stabilise your decision-making or protect your senior management tier from professional fatigue, I provide structured performance development grounded in real commercial experience, not motivational coaching.
Take the Leadership Pressure Diagnostic to gain an objective understanding of how pressure is affecting your leadership, decision-making, and resilience, and discover practical ways to strengthen your performance.
