Jay Forden: My Story
Kidda Body & Mind began with a personal reset long before it became professional work.
For most of my career, resilience meant performing under pressure. Senior leadership roles demanded constant decisions, long hours, and responsibility that rarely paused. Like many leaders, I believed strength meant pushing through.
In 2009, I was diagnosed with Ankylosing Spondylitis. For nearly a decade, I lived with chronic pain, extreme fatigue, and the frustration of physical limits that disrupted both work and life.
Medication helped manage symptoms, but the mental toll of unpredictability, disrupted sleep, and reduced control was just as challenging.
In 2018, I explored the mind-body connection and was blown away with the science and physical impact of thought. I quickly realised resilience was not about enduring more. It was about responding differently.
The Evolution of The Reset Loop®
Resilience can be strengthened and clarity rebuilt with the right mental structures.
I began to focus deliberately on mindset, breathwork, and controlled extreme cold exposure through small disciplines that helped me regain a sense of stability and mental clarity.
My health improved dramatically, but more importantly, my relationship with pressure changed. I learned how to reset rather than push through.
Where It Led
As stability returned, I recognised the same pressure patterns in leadership and business environments. Capable people were not struggling because of ability, but because sustained pressure was clouding judgement and draining performance.The practices that helped me personally evolved into a structured framework for others. That framework became The Reset Loop®, now used across my leadership workshops, diagnostic assessments, corporate consulting, and my book, RESET.
Why I Share This
Living through sustained pressure, both professionally and personally, taught me that clarity can be intentionally reclaimed. That belief became the core foundation of what I do.
Today, as a leadership coach based in Leicestershire, I deploy these exact mental structures to help corporate executives and growing organisations throughout the Midlands maintain peak performance without burnout.
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