Jay Forden - Founder

Kidda Body & Mind began with a personal reset long before it became professional work.

For most of my career, resilience meant performing under pressure. Senior leadership roles demanded constant decisions, long hours, and responsibility that rarely paused. Like many leaders, I believed strength meant pushing through.

In 2009, I was diagnosed with Ankylosing Spondylitis.

For nearly a decade, I lived with chronic pain, fatigue, and the frustration of physical limits that disrupted both work and life. Medication helped manage symptoms, but the mental toll of unpredictability, disrupted sleep, and reduced control was just as challenging.

Over time, I realised resilience was not about enduring more. it was about responding differently.

I began to focus deliberately on mindset, breathwork, and controlled cold exposure, small disciplined practices that helped me regain a sense of stability and mental clarity.

Gradually, my health improved. More importantly, my relationship with pressure changed.  I learned how to reset rather than push through.

Where It Led

As stability returned, I recognised the same pressure patterns in leadership and business environments. Capable people were not struggling because of ability, but because sustained pressure was clouding judgement and draining performance.

The practices that helped me personally evolved into a structured framework for others. That framework became The Reset Loop®, now used in my coaching, workshops, and my book, RESET.

Why I Share This

Living through sustained pressure, both professionally and personally, taught me that resilience can be strengthened and clarity rebuilt with the right mental structures.

That belief became the foundation of Kidda Body & Mind and the work I do today.