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Helping leaders make better decisions, navigate difficult conversations and perform at their best when the pressure is on.
I'm Jay Forden, a Leadership Performance Coach, creator of The Reset Loop® and author of RESET: A Practical Guide to Clarity, Confidence & Control.
Through practical coaching and The Reset Loop®, I help leaders make better decisions, navigate difficult conversations and perform at their best when the pressure is on.
Experience You Can Trust
Before becoming a coach, I spent more than 25 years leading teams, shaping strategy and delivering results across organisations including PepsiCo, Office Depot, Topps Tiles, RM Education and EMT Healthcare.

Better Decision Making
Difficult Conversations
Performance Under Pressure
“Jay was able to take what can feel like a lot of noise and turn it into a clear, structured view of where pressure was showing up and what to do about it.” Managing Director - Pertemba
A Practical Framework for Leadership Under Pressure
Pressure can change the way you think, communicate and make decisions, often before you recognise that it's happening. That's why I created The Reset Loop®.
The Reset Loop® is the framework I developed to help leaders recognise how pressure is affecting them, reframe their thinking and respond more effectively when the stakes are high.
Ready to understand how pressure affects your leadership?
Take the Leadership Pressure Diagnostic to understand how sustained pressure may be affecting your clarity, decision making and resilience, and identify where you can strengthen your performance.












